Doughnut Delight: Krispy Kreme’s New Loyalty Program Offers More Freebies

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Krispy Kreme is making its rewards system more generous which will allow its members to earn and redeem free doughnuts and beverages smoothly as per the company statement on Tuesday.

This is an additional action taken by Krispy Kreme to excite their customers after Krispy Kreme collaborated with McDonald’s and Kit-Kat a couple of weeks ago and customers enjoyed Krispy Kreme-Kit-Kat’s new doughnuts.

Firstly, to start this new reward system, all the existing rewards members can enjoy a free Original Glazed dozen on April 30.

New members who join between April 30 and May 11 can receive their free dozen.

There will be a dozen consecutive days of deals for all the reward members, including free doughnuts and coffee, beginning today through May 11.

As per the new program, Krispy Kreme Rewards members will now earn 10 points for every $1 spent and points can be redeemed for more items, including single, 3-pack, 6-pack, and dozen doughnuts, as well as coffees and hot chocolates, according to a news release from the company.

There will be a bundle of exclusive treats on your birthdays and double points for celebrating your anniversary month.

As per Dave Skena, Global Chief Brand Officer for Krispy Kreme, “Krispy Kreme wants to make the rewards system easier and generous for our guests with added sweetness”.

In the previous rewards program,  12 credits were required to redeem doughnuts or coffee for free and you were collecting each point with one purchase. The New Krispy Kreme Reward program is more flexible for members to claim their rewards points.

You can sign up for Krispy Kreme Rewards by simply downloading the Krispy Kreme app or by visiting the Krispy Kreme. Earned rewards for existing rewards members will be transferred to the new program once they sign up with their existing details. Each existing Member will receive bonus points for their last year’s visit.