Henry Baker 
In 2025, German consumers will be able to enjoy Krispy Kreme’s iconic, fresh doughnuts. On Wednesday, May 1, 2024, Krispy Kreme, Inc. (NASDAQ: DNUT) shares this sweet announcement that they are going to partner with restaurant group ISH to bring one of the world’s most loved sweet treats to Germany through a network of Krispy Kreme shops starting in Berlin.
Krispy Kreme’s Chief Development Officer, Raphael Duvivier said, “Germany is a priority market for us with substantial growth and we are thrilled to expand into Germany, with a partnership with ISH leader Ilkem Sahin. ISH’s very experienced team will help us to grow in the market with more than 3,000 points of access.”
Each Krispy Kreme doughnut is crafted, decorated, and freshly made daily by hand to ensure the high-quality melt-in-your-mouth taste that has become synonymous with the brand. Krispy Kreme’s business has been driven by a capital-efficient hub and spoke model, which supports broad expansion in the US and internationally.
Krispy Kreme’s recent collaboration with McDonald’s and Kit-Kat brings lots of goodwill to the brand and their new rewards points system developed the new loyalty for their customer base.
Valentine’s Day and Easter doughnuts are the favorites around the world and now German consumers will have the chance to not just enjoy these special doughnuts, but they will be able to share this joy with their family and friends.
Krispy Kreme was successfully launched in Paris last December 2023. The company anticipates launching in Germany in early 2025 with ISH which has 300 Pizza Huts and KFC restaurants throughout Germany.
With this expansion, Krispy Kreme will be in 36 countries through its unique network of fresh doughnut shops with more than 14,000 fresh points of access. Check the latest updates and deals for Krispy Kreme Doughnuts at www.KrispyKreme.com, or any social media platforms, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.